FitGear Active: Strong Looks Good on You
Discover bold, body-loving gear designed for comfort, performance, and total confidence.
đź“Ť Born in Dothan, Alabama. Made for women who move with purpose.
👟 Let’s Get Started
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We’re here to design the brand your body’s been waiting for.
Founder Story: From Local Hustle to Legendary Fit
Joanne Costello didn’t just grow up on the grind—she ran through it.
Raised in Dothan, Alabama, she knew the struggle of finding fitness gear that fit right, moved with her body, and looked damn good doing it.
Tired of stiff fabrics, cheap seams, and “shrink it and pink it” design, Joanne launched FitGear to bring power, performance, and style back to real women’s workouts.
💪🏽 Client Journey: How FitGear Changed My Workout Game
“Before I found FitGear, I was constantly adjusting my clothes mid-rep. Nothing ever fit just right.
Joanne got it. She created gear that’s comfy, flattering, and makes me feel strong every time I wear it. Her passion and southern heart show in every detail. Now? I walk into the gym with full confidence—because I know I look and feel powerful.”
— Dominique S., FitGear Customer
🎨 The Look: Where Strength Meets Southern Soul
Every FitGear piece is made to move—with love, strategy, and sweat built into every thread.
Fat-Burn Red
#A21232— for the fire insideBurpee Beige
#DECE9C— grounded in strengthWhite Heat
#EEEEEE— crisp, clean, and always fresh
🏋🏽‍♀️ Why FitGear Works
✅ Body-Hugging Comfort – Stretch, lift, or chill without adjusting.
✅ Made for Movement – Supports neuromuscular + sports-specific training.
✅ Southern Boldness – Created in Alabama. Worn with pride everywhere.
